Plan the Strategy

Running a winning campaign starts with a plan—but there’s no one-size-fits-all roadmap to success. Whether you’re starting with our 90 Days of Action to kick-start your campaign or fine-tuning your knowledge of campaign fundraising compliance, our comprehensive resources will inform your strategy from exploration to Election Day.

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90 Days of Action

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Right To Be Resources

Creating your Campaign’s Digital Presence

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Creating your Campaign's Digital Presence

Preparation for the Day of Party Convention

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Preparation for the Day of Party Convention

Developing an Effective Campaign Timeline

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Developing an Effective Campaign Timeline

Campaign Planning: The Lay of the Land

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Campaign Planning: The Lay of the Land

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Your 10-Week Guide to the Statehouse

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Researching Your District

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What Office Should I Run For?

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Building Effective Visibility and Name Recognition

Determining Your Campaign Win Number

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Determining Your Campaign Win Number

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Compliance and Fundraising Laws

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Building an Inclusive Digital Footprint Tip-sheet

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Building a Data-Driven Campaign with Rebecca Tjahja-Harvey